For permanent lighting installers tired of dead months

Stop wondering if next month's install calendar will collapse.

We help permanent-lighting installers smooth out seasonal revenue with 90 qualified homeowner conversations in 90 days — so crews stay busy, trucks keep moving, and payroll stops feeling like a gamble.

Stabilize my pipeline → See the packages →

Territory protection

Pipeline before the slowdown

90 conversations / 90 days

If this is what the business feels like…

You open the calendar and see gaps your payroll still has to cover.
The busy season ends, referrals slow down, and everyone pretends this is normal.
You paid for ads, but the calls came in weak, late, or not at all.
A homeowner asked for an estimate. You chased them twice. Then they vanished.

The real fix

Stop relying on hope, referrals, and one good month. Build a pipeline before the calendar goes quiet — with qualified homeowners booked into real conversations before your crew starts sitting around.

What we actually do

We are the engine that connects homeowners with installers.

A pipeline-stabilization system built only for permanent LED lighting installers who cannot afford dead install weeks. We are not here to make your brand look fancy — we are here to keep your calendar from falling apart when referrals slow down and competitors take your territory.

Inbound demand

Homeowner-facing campaigns built around your service area and seasonal buying triggers. Roofline. Security. Outdoor living. Curb appeal. Year-round reasons to buy — not just Christmas.

Fast follow-up

Missed-call-text-back. CRM-driven sequences. So inquiries don't rot in someone's inbox while the homeowner calls your competitor.

Booked estimates

The goal is not vanity lead counts. It's estimates booked, crews scheduled, and fewer weeks where overhead eats your margins.

How it gets built

From shaky calendar to live pipeline in fourteen days.

No mystery retainers. No "trust the process." You see what is being built, what is live, and where homeowner conversations are coming from.

Discovery

We map your service area, crew capacity, slow months, average ticket, current lead sources, and where the calendar is most exposed.

Setup Sprint

14 days to launch the CRM, lead routing, missed-call-text-back, estimate pipeline, seasonal campaign angles, and tracking.

Live Campaigns

Campaigns go live around current demand and upcoming seasonal buying triggers — not generic "home improvement" ads.

Scale & Optimize

We watch booked estimates, no-shows, cost per conversation, close rate, and dead slots — then adjust before a weak month becomes a cash-flow problem.

The packages

Stop paying for marketing that still leaves your calendar exposed.

Choose the level of pipeline protection your business needs right now. Ads, follow-up, CRM, reactivation, and seasonal campaign planning are not optional if your crews need steady work.

Spark

For installers who need the calendar to stop depending on referrals alone.

$999 / month

+ one-time setup starting at $497

Meta + Google Ads management
GoHighLevel CRM, white-labeled
Custom lead-tracking dashboard
Unlimited SMS + email automations
Missed-call-text-back
Bi-weekly progress calls
ZIP code exclusivity (up to 50 ZIPs)

Protect my calendar

The 90/90 Pipeline Promise.

90 qualified homeowner conversations in 90 days — or we keep working free until you hit it. The point is not "more leads." The point is stability: more chances to quote, book, and keep crews moving.

Qualified means: a homeowner inside your service area, with realistic budget and timeline, who is open to a real estimate conversation. We define it clearly because vague lead promises are how contractors get burned.

Honest fit check

This is for operators who know slow months can hurt.

→ This is for you if

You're doing $300k–$5M in annual revenue
You install permanent LED outdoor lighting, or run a Christmas/holiday lighting business
You focus on residential projects ($5k–$25k tickets)
You're willing to invest in ads and a real CRM
You can commit 3–5 hours per week to your sales pipeline
You want steadier booked jobs, not another list of names to chase

→ This is NOT for you if

You're doing under $300k a year in revenue
You only do commercial work
You want one-off project marketing, not a system
You can't sustain $1,000/mo in ad spend
You're expecting overnight results without follow-up
You'd rather keep buying shared leads from Angi or HomeAdvisor

What most installers ask before booking.

How fast will I actually see leads?

First leads typically arrive within 48 hours of campaign launch. Most clients close their first permanent lighting project inside the first 30 days. The 90/90 guarantee measures from your campaign launch date, not your contract start date — so you're never penalized for our setup time.

Is the ad spend included in the monthly fee?

No. Ad spend is paid directly by you to Meta and Google for full transparency — we never mark up your media. The required minimum is $1,000/mo. Everything our agency does — creative, management, optimization, reporting — is included in the management fee on this page.

What happens if I don't hit 90 conversations in 90 days?

We keep working — free — until you do. No new invoices, no upsells, no excuses. The guarantee exists because we only sign clients we know we can deliver for. If we get the fit wrong, we eat it.

Do you work with my competitors?

Never. Every client gets ZIP code exclusivity — up to 50 ZIPs included, with additional 25-ZIP packs at +$200/mo. We will not take on a direct local competitor in your protected area while you're a client.

How long does setup take?

14 days from your onboarding call to live campaigns, assuming reasonable response times on your side. The setup sprint covers GHL configuration, pipeline building, ad account setup, tracking installation, automation buildout, and the first round of creative.

What's the minimum contract length?

An initial 90-day commitment that aligns with the guarantee window. After that, you're month-to-month. The guarantee is the contract — we don't lock you in past the point where we should have proven ourselves.

Will this work for Christmas and holiday lighting too?

Yes. Our Apex tier includes dedicated seasonal campaign builds for holiday installers. Roughly 10% of our clients run holiday-focused programs, often as a second revenue line alongside permanent lighting. We build the Q4 push ahead of time so it's already live when demand spikes.

How is The Halo Crest different from other lighting marketing agencies?

Three things, plainly: transparent pricing on the page you're reading right now (no quote-on-call), roughly half the cost of agencies offering the same outcome, and protected ZIP code exclusivity that actually defends your local market.

Ready to stop gambling with next month's calendar?

One 45-minute pipeline call. We look at your service area, slow months, crew capacity, current lead sources, and where revenue is most fragile. If we can help, you will know exactly how. If not, you still leave with a clearer plan.

Book my strategy call →